Three ways data is key to B2B marketing

Using data effectively is crucial to effective B2B marketing, offering precision targeting, better customer experience and personalisation at scale.

Data was the order of the day at the recent B2B 360 marketing summit in Singapore– and “the new oil”, as observed by LinkedIn’s APAC head of insights and analytics Mukkul Dasgupta.

“Unless you are able to refine it, and u

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