Three media principles to emerge stronger from an economic crisis

Travis Clinger

During economic downturns, brands under pressure sometimes cut budgets. But investing not only in ad spend, but also in client-agency relationships, is key to emerging stronger in the recovery.

Business leaders are under increasing pressure to make shrewd decisions over the next few months with the economic outlook expected to remain turbulent. No one wants to be caught on the back foot in terms of underestimating the severity or extent of a potential downturn. Equally, being excessively cautious could result in missed opportunities to grow revenues at a vital time.

With such a precarious situation to navigate, how can businesses simultaneously plan for the worst, while pursuing a strategy for continued growth? The answer is that even when facing the most challenging of economic periods, wise leaders should be...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands