Thirteen monetisation models for media owners

An overview of potential revenue channels for content publishers by global magazine media network FIPP.

Why it matters

With 2020 likely to be the toughest year of trading for publishers since the 2008-09 global financial crisis – perhaps even in living memory – they must reassess business models and experiment with new models to survive in a post-COVID landscape.


  • The subscription model is evolving to suit the needs of different publishers and audiences. Publishers are experimenting with niche vertical subscriptions, enterprise and B2B sales, and opportunities to convert customers to “high-end” product subscriptions.
  • Advertising remains a “growth area” in the long term, and one that publishers would be foolish to dismiss. However, the focus...

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