Think impact not views: mobile-first advertising that moves the needle

This article offers advice on building effective mobile-first campaigns, based on new research.

Think impact not views: mobile-first advertising that moves the needle

Reynold D'Silva and Sachin SharmaFacebook

It's time for all marketers in Asia Pacific to make the leap from being mobile-last to mobile-first. Consumers in the region spend more time on mobile than on TV, but it's only very recently that we've begun to see leading-edge marketers make the leap in the quality of their mobile creative. What can we learn from their experience?

Mobile advertising: an opportunity as well as a challenge

Millward Brown's most recent Ad Reaction study shows that people across Asia-Pacific now spend almost twice the...

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