The Value of a Fan

Mat Morrison from Starcom MediaVest presented on the value of fans at the Warc Social Media: Beyond the Hype conference, held in London in 2011.
Morrison defines a True Fan as someone who will purchase anything and everything you produce and his presentation focuses on Facebook fans. Topics covered include the reach of Facebook, why fans are valuable to brands, how to calculate the actual earned value of a Facebook fan and how to utilise Facebook metrics....

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