The state of Australian strategy: Conclusions from the 2014 APG Awards
We asked Mike Daniels, founder of the Behavioural Architects and chairman of the judging panel for the Australian APG Awards 2014, about this year's entries – and what they say about the state of strategic thinking in Australian marketing at the moment.
Based on this year's entries, how strong is strategic thinking in Australia at the moment? Is strategy making a difference for Australian clients?
These aren't effectiveness awards so it is hard to definitely answer those questions on what we saw. However, I...