The rise of conscious consumerism and its impact for the FMCG sector

Offers brand managers and marketers advice on how to tackle plastic packaging in the FMCG industry and how big data and an authentic approach towards corporate social responsibility can help drive brand loyalty.

Need to know

  • One high-profile issue that consumers, retailers and manufacturers are questioning is the overuse of plastic packaging. According to IRI research, three-quarters of shoppers across Europe say they prefer to buy products with environmentally friendly packaging.
  • Shoppers are increasingly discerning about where they choose to shop, how they shop and product selection. Almost 70% of shoppers preferred to buy products from companies that were seen to be fair and transparent, respected the environment, used recyclable packaging and had low food miles.
  • Brands that have no eco-credentials may be at risk of losing out to competitors that have, for...
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