The rebates debate: Are broken client–agency relationships to blame?

This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.

The rebates debate: Are broken client–agency relationships to blame?

Stephen Whiteside Warc

American media buyers stand accused of pocketing rebates, reselling inventory at a mark-up, and withholding such information from advertisers.

Each of these

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands