The Mere Exposure Effect: Understanding how marketers can optimise emotional responses to OOH ads
Jennie Roper and Dr Alistair Goode
Media company Kinetic turned to the Mere Exposure Effect to gain a better understanding of how to apply behavioural cognitive science to today’s advertising industry, and made several discoveries.
Media company Kinetic had a hypothesis based on how the more familiar we become with something initially, the more we grow to like it, non-consciously. We wanted to understand more deeply how familiarity works from a brand perspective, and its...