The growing applications of artificial intelligence in e-commerce

Khaled Matar

This article offers a number of international examples on artificial intelligence adding value to the e-commerce customer experience, including app design, product discovery and chatbots.

Over the last couple of years, artificial intelligence (AI) has been picking up momentum in the online retail space. So far, the key focus of AI use has been to help deliver a more personalised experience for shoppers online. However, the technology is increasingly being deployed to impact other areas of e-commerce now, such as content creation, search innovation and targeting consumers with a likelihood to purchase.

Companies like Alibaba and WeChat have driven major innovation with chatbots, integrating payment methods and resolving customer service issues at mass scale, while Pinterest and Snapchat are using AI to power innovations...

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