The ANA charts progress – and shortcomings – in marketing’s inclusivity drive

Stephen Whiteside

The marketing sector has further progress to make as it seeks to enhance inclusivity, according to a study by the ANA Educational Foundation (AEF), a unit of the Association of National Advertisers (ANA).

How well is the marketing sector turning its good intentions about heightened diversity into meaningful action?

That was a question the ANA Educational Foundation (AEF) – a unit of the Association of National Advertisers (ANA) – set out to answer in a new study. And, on the one hand, it had good news: “Industry and academia universally agree on the importance of diversity and inclusion,” the reported asserted.

“In fact,” the 65-page analysis – entitled “The Diversity Disconnect: Charting More Inclusive Pathways to of Growth”, and produced in partnership with research firm Egg Strategy – revealed, “there have...

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