The WFA Blueprint: Everyone gains from evolving media measurement

Robert Dreblow

This paper argues the case for the industry-wide development of a consumer-centric approach to media audience measurement, as advocated by the WFA's Blueprint initiative.

The WFA Blueprint: Everyone Gains from Evolving Media Measurement

Robert Dreblow World Federation of Advertisers

The cancellation of Project Apollo, the US-based initiative to develop a consumer-centric holistic system for measuring audiences across media,...

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