The WARC Consumer Trends Report 2022: Coping in an era of serial crises

Explores the key issues that will influence consumer purchase decisions across brands and categories, based on data from GWI surveys and WARC’s own research.
  • Young audiences are interested in Web3 and the metaverse, preferring to spend more time online than in the real world, offering potential for commercialising virtual products.
  • The war in Ukraine has forced political positions on brands, as has the climate emergency, but brands should not ignore the ‘lipstick effect’.
  • In this economic climate, brands will need to explore cheaper services/packages, with travel, events and dining, already hit by Covid, likely to be initial casualties....

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