The three social media waves of the Black Lives Matter movement – and how they impact marketing in this moment

The Black Lives Matter movement is actually comprised of three waves, which were formed not just by incidents of violence – and murder – against Black people, but also by how social media helped propagate awareness of BLM; they are the Martin Wave, the Brown Wave and the Floyd Wave.

Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

Data-driven, modern targeting and messaging techniques notwithstanding, the most effective...

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