This article is selected from Spotlight China Focus - "Effect is King: The Benchmark Road for Chinese Marketers to Track the Cost Effectiveness of Channels" .
If you can't measure it, you can't manage it.
——Management Guru Peter Drucker
"Where does half of the wasted advertising money go?" This is a "famous problem" in the advertising marketing industry. Even today when data is king, it still plagues many marketers: How much real exposure is there for advertising? How many interest groups were generated? How to evaluate the soft advertising effect of social media? Can open screen ads bring grass...