For better or worse, the sounds we associate with a brand elicit emotional reactions. Digital or physical, familiar or unfamiliar, by surprise or on-demand, sound is a powerful way to add depth and continuity to brand experience.
In a world facing disruption on multiple fronts, auditory elements also offer marketers versatility to sync with rapidly changing preferences and environments. From identity systems to product design and brand engagement, staying ahead of the curve will require brands to leap into a dimension not only of sight but of sound and mind.
The versatility of sound for brands
Hearing is the fastest...