The “seven costly sins” when crafting and deploying brand assets

Brand assets such as logos, slogans and jingles can be extremely powerful, but are often misused or neglected by marketers.

Brand assets – from logos and taglines to mascots and sonic signatures – represent the true fundamentals of the marketing playbook.

Although the goal for every CMO is to create a portfolio of sights and sounds that embody a product in uniq

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