The rise of conscious consumerism and its impact for the FMCG sector

Livio Martucci

Offers brand managers and marketers advice on how to tackle plastic packaging in the FMCG industry and how big data and an authentic approach towards corporate social responsibility can help drive brand loyalty.

Need to know

  • One high-profile issue that consumers, retailers and manufacturers are questioning is the overuse of plastic packaging. According to IRI research, three-quarters of shoppers across Europe say they prefer to buy products with environmentally...

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