The raison d’être and sustainability of quick commerce

Publicis Groupe’s Amaresh Godbole questions the need for quick commerce in India and whether it is an answer to a consumer requirement or a means of eliminating the competition.

This article is part of a Spotlight series on quick commerce in India. Read more

"The best minds of my generation are thinking about how to make people click ads." – Jeff Hammerbacher

This view by the former Facebook employee became one of the most profound cultural observations, often quoted as a reflection of everything that’s wrong with Silicon Valley.

Today, from Silicon Valley to Bengaluru, many of these minds seem to have pivoted to figure out how to deliver everything from Disprin to Dhokla to your doorstep in 10 minutes.

In the ever-present internet culture,...

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