The opportunity for sustainable rural growth in India’s COVID-19-driven reverse migration

MART dissects the impact of COVID-19 and reverse migration on rural demand.

Why it matters

Unless India lays the foundation for rural economies that work for all stakeholders, the overall national economy will be susceptible to shocks like the COVID-19 pandemic. But there is opportunity in the wake of the reverse migration that’s since taken place for brands and marketers to tap into.

Takeaways

  • Government schemes and the application of learned skills will boost rural economies, bringing mechanisation to farms and boosting demand for two-wheelers, FMCG products and other categories.
  • Postponement of purchases of semi-automatic washing machines or single-door fridges common in rural areas as farmers are unlikely to purchase durables for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands