The new rules of the virtual playground

Children are using gaming platforms like Roblox and Minecraft to virtually meet and play.

Play is a fundamental part of being a kid.

It’s a random process encompassing adventure, roleplay, competition, daring, physical exertion, skills, teamwork and humour, and depending on the age, personality and location of the child, all these elements

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands