The memory erasure attempt in marketing

Publicis Media’s Julien Normand says marketing and communications professionals have abandoned decades of accumulated knowledge and benchmarks for digital solutions in a world where the old marketing rules don’t apply and the newest is always the best.

There was a time when building a marketing plan was more anchored in routine. A good marketing team would leverage this relative stability to accumulate knowledge and benchmarks over the years, until its understanding of the market became its competi

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