The importance of investing in sustainable packaging designs

Consumers’ considerations around, and experience of, disposing of a product at the end of its life can impact future purchase consideration.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

The context for sustainable packaging development

For the last century, developments in packaging design have largely been characterised by evolutionary – as opposed to revolutionary – change. The brands we have today look surprisingly similar to how they did decades ago.

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