The importance of audience segmentation in SEA digital marketing

ADA’s Simon Samuel examines the digital marketing landscape in Southeast Asia and how to apply the relevant audience segmentation with the different sources of data available.

Many lives and livelihoods throughout Southeast Asia were rudely disrupted by the COVID-19 pandemic, which forced countries into lockdown for certain periods of time over the past two years. As people stayed indoors, their online activity increased tremendously....

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