The hidden fears from a European war

Cianan O’Dowd

Reveals insights from consumer sentiment analysis about the outbreak of war in Ukraine in February 2022.

It’s 2022 and war returns to mainland Europe, unprecedented in today’s world. Even rarer given Europe is no longer the cluster of nationalistic countries it was at the dawn of the Second World War, and we have been living in a time of unprecedented global and regional collaboration.

In 2022 the world is smaller, we can have regular conversations with distant relatives and colleagues, in lifelike quality, multiple times a day. We can be in New York struggling through the snow one day and in Bali struggling with the heat the next.

Since the millennium the wider global narrative has...

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