The healing power of OOH

Examines the future role of out-of-home media in the wake of the coronavirus pandemic.

Why it matters

The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.

Takeaways

  • While movement is limited, people are still getting out, to exercise and shop, albeit in their immediate locality. Digital OOH screens sit at the heart of many communities and can provide one way for brands to reach these local audiences.
  • Campaigns for brands including Emily Crisps and We’re OK Hun have driven...

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Insights Team
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