The Future of Strategy 2020

Analysing the results of a global WARC survey of senior strategists, the Future of Strategy report provides both quantitative and qualitative data with a focus on the disruption of COVID-19.
  • The pandemic has driven a closer relationship between strategists and their clients, as the rapid development of the crisis has driven a need to solve significant new challenges.
  • Rather than focusing on products, the pandemic has driven brands to focus on what the brand itself really means, and the importance of building that platform so that brand health can be maintained.
  • Despite evidence that clients need strategic help more than ever, many strategy departments have seen cuts and freelancers have lost clients, with cutbacks threatening younger talent and the push for greater diversity.
  • There has been a huge shift to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands