Marketing in the gaming ecosystem
This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.
Mobile gaming in Asia Pacific represents about 25% of all global gaming revenue, and over 85% of the APAC internet population play mobile games on a regular basis (Newzoo/GWI).
Mobile adoption rates in Asia have grown faster than any other part of the world, connecting millions of new users to the internet. Low consumer entry cost and the relative ease of scaling network infrastructure caused widespread leapfrogging of personal computers in favour...