The evolution of retail stores in the luxury category

Steve Lidbury

Luxury brands need to think beyond interiors and store design towards the service experience.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

When writing about retail, the death of the physical store has been much touted for more than a decade. While some high-street retailers have been lost along the way, it is far from dead – changed yes, but not dead. And this is the case across the spectrum, from luxury to budget and everything in between. Of course, physical retail faces challenges; the high cost of real estate...

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