The Effects of Imitation: The Long Tail of Viral Spoofs
Mark Sinnock Fallon
The Sony team at Fallon recently sent me a link to another spoof of the Sony BRAVIA 'Balls'advert that they had bumped into online (the one where hundreds...
The effects of imitation: the long tail of viral spoofs
Using the example of the Sony BRAVIA 'Balls' commercial, this paper discusses the value and effects of consumer-generated spoof versions of viral films.
