Let’s cut to the chase. The first “fifteen days to slow the spread” have ended, and we are now in phase two. We are still in uncharted territory. The impact of COVID-19 on our families, ourcommunities, our businesses, and our government is unprecedented. Our jobs have changed, significantly.
Due to the coronavirus outbreak, the marketing and media environment is now dramatically different than a few weeks ago, and marketers need new assumptions to navigate the near-term future.