The data and analytics breakthroughs that can complete the transformation of TV advertising

Looks at 25 data and analytics breakthroughs that the authors believe are essential to transform advanced television advertising.

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

The media world continually swirls with a range of “solutions” for cross media-measurement, attribution and targeting in order to gain as much knowledge as possible about consumers and their journey across devices and platforms. As connected TV becom