The cost-of-living crisis and why retailers have a responsibility to deliver more than just convenience

Andy Humphreys

Identifies three key trends in today’s landscape that can be used by brands to support, create or deepen their consumer relationships during this global economic crisis – wellbeing, sustainability and community.

We’ve seen a dramatic shift in the retail landscape since March 2020. With the growing need for digital transformation, the drive for greater convenience and the demand for same-day deliveries, the impact on the traditional retail business model has been written about ad infinitum. And now, with the rising pressures of an economic crisis amid this online technological race, it has become apparent that convenience is not the only metric by which retailers are judged.

Convenience retail is not an attribute which is uniquely ownable. There are, of course, brands such as Amazon, which have successfully positioned themselves...

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