The CMA’s digital advertising market study is a crucial snapshot of the industry and its failures – this is why you should care

Explores in-depth the findings from the Competition and Markets Authority’s landmark study into digital advertising in the UK.

Two companies at large in the UK control around 80% of a £14 billion digital advertising market. How does this happen and why does it matter?

Slow as it might be to act, the Competition and Markets Authority, a non-ministerial UK government body, is able to do what its counterparts in the United States – a direct equivalent would sit somewhere between the Federal Communications Commission, the Federal Trade Commission, and the Department of Justice – are unable to do. Or at least they’re unable to do so without reasonable belief in a transgression.

The CMA’s recent market study...

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