The Blockbuster Effect: How cinema can help campaigns to launch with impact
Looks at how cinema can be used to launch campaigns by delivering powerful messaging, increased ROI and strong emotional connections for brands.
Need to know
- Cinema media continues to thrive, especially in the form of blockbuster releases. Disney’s latest Marvel movie, Avengers: Endgame, opened to record-breaking takings in the UK and around the world.
- Avengers: Endgame performed especially well against younger demographics, delivering nearly the equivalent 16-34 TVRs as ITV’s flagship reality show, I’m a Celebrity…Get Me Out Of Here!