TAG DLT pilot: Demonstrating the benefits blockchain can drive for digital advertising

Jules Kendrick

A cross-industry pilot of blockchain technology revealed promising results.

There has been no shortage of media coverage in the advertising space relating to blockchain and distributed ledger technology (DLT) over the past few years.

Many industries have begun to successfully embrace the technology, notably finance, banking and insurance. However, many others, including ours, are still figuring out how this technology, and more importantly the collaborative way of working it requires, can be used to solve some of our most pressing challenges.

The Trustworthy Accountability Group (TAG) DLT initiative has been a long time in its planning and execution. In early 2018, the company JICWEBS – which recently merged with...

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