Sustainable diversity in marketing starts with data

Looks at agency diversity data collected by Agency DEI, a self-funded US organization whose goal is to use data to make the advertising & marketing industry more transparent and equitable.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

The substance of this article is data, but the subject is power.

The power of data to reveal the imbalance of power in organizations that proclaim they invest millions of dollars and hours to ensure diversity of identities and perspectives, equitable access and treatment, and that everyone feels welcome and includ

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands