Super-localize me: how McDonald's evolved its marketing in India

McDonald's launched in India in 1996, and has gradually expanded its presence across the country since then.

Super-localize me: how McDonald's evolved its marketing in India

Preeti Chaturvedi

When McDonald's India launched in 1996, urban Indians in Mumbai and Delhi typically ate out three to fives times a month, according to AT Kearney, the management consultancy....