Strategy and effectiveness lessons from Cannes Lions 2019

Provides a bite-sized summary of the industry trends picked up on by WARC at the 2019 Cannes Lions Festival.
  • Strategy is evolving in the age of experience and emerging categories hold lessons in brand building.
  • There is a crisis in creative effectiveness as work focuses on the short term, leading to judges wanting to see longer-term impact.
  • CMOs want more action on brand safety and see increasing use of data to develop brand purpose.
  • Media owners are seeking a more strategic approach to contextual suitability, while accessibility and inclusion are starting to feed into brand strategy....

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