Strategies for Effective Live Advertising

This article explores the growing area of live advertising, when a host or influencer speaks directly to their audience in a live chat offering discounts and demonstrations for products, and generates sales in real-time.

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

The pandemic mandates across the globe have reshaped how consumers interact with advertising. People have become more comfortable using digital platforms for daily communication and shopping. Live advertising has arisen in this context as a “interruption” to the traditional advertising industry. Live advertising is a type of promotional activity that is produced online by brands and synchronously consumed by viewers (Plangger et al. 2021). On live audio media,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands