Strategic planning has never been more important: Mary Meeker’s coronavirus insights distilled

A distillation of Mary Meeker’s annual Internet Trends report, with particular reference to the COVID-19 crisis and topics of interest to WARC readers.

Why it matters

Mary Meeker’s annual Internet Trends report is a dispatch from a perspective of shrewd experience – using the experience of Bond Capital partners and funded companies, as well as the typically wide data sources that have made Meeker a must-read, she extracts several currents that appear to be more than trends emerging from the Covid-19 situation.

Takeaways

  • The skills of strategic planning, with long-term goals and sober analysis key among them, have been revealed as fundamental to solid responses both in governments and in business.
  • Digital transformation is non-negotiable, and the best businesses are showing the way...

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