Spotlight India: A Marketing Blueprint on India's Path to Global Influence

This edition of Spotlight India looks at how the country stands on the brink of opportunities to yield significant influence at a global level in 2024.
  • The data in the report from surveys of Indian consumers reflects the concerns and the inherent optimism in Indians.
  • As election season approaches, almost a quarter (24%) of Indian respondents believe inflation and unemployment are the biggest issues facing the country today.
  • In spite of inflationary pressures, Indians are feeling more positive about their finances and are less likely to expect price increases.
  • Almost three-quarters (74%) of respondents believe the development of artificial intelligence (AI) will benefit society....

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