Speed Read - The Meaningful Brand

This article reviews and summarises the book 'The Meaningful Brand: How strong brands make more money', by Nigel Hollis.

Speed Read - The Meaningful Brand

Tim HillBrand Union

This Speed Read was originally published in Admap February 2015 issue.

The Meaningful Brand: How Strong Brands Make More Money explains how loyalty is the key to long-term success and applies two very different brand models that will show readers how to amplify what their brand stands for across all the touchpoints

This book by Nigel Hollis, chief global analyst at Millward Brown, aims to help the reader understand the meaning behind meaningful brands and the financial value it can generate for businesses. It uses...

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