Speed Read: The Liquid Enterprise

This short article looks at Michael Bayler's 'The Liquid Enterprise', which provides a radical rethink of how the new network dynamics drive markets, the implications for brands, and how we can thrive in the chaotic environment of the marketplace.

Speed Read: The Liquid Enterprise

Tom Dougherty Delete

This speed read was originally published in the Admap December 2016 issue.

This book provides a radical rethink of how the new network dynamics drive markets, the implications for brands, and how we can thrive in the chaotic environment of the marketplace

The Liquid Enterprise challenges the reader to discard everything they know, in exchange for an entirely fresh view of strategy that is fit for today's and tomorrow's purpose.

This book is intended as a guide for business leaders from all industries to reconsider how...

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