Speed Read – The Face-to-Face Book
Peter VeashThe BIO Agency
This Speed Read was originally published in Admap - September 2013 issue.
The Face-to-Face Book warns marketers of the danger of abandoning traditonal media channels and word of mouth in their rush to embrace social media. They need to find out why customers are using social media and adapt plans accordingly
The first edition of The Face-to-Face Bookprovides insight into how marketers can incite conversations about their brand by tapping into real time conversations. Written by word-of-mouth experts Ed Keller and Brad...