Speed Read: The Anatomy of Humbug

This Speed Read summarises the book 'The Anatomy of Humbug' by Paul Feldwick, which argues that the advertising industry can only deal with the rapidly changing media landscape if it both understands its past and rethinks its entrenched habits of thought.

Speed Read: The Anatomy of Humbug

Chris WalmsleyCubo

This speed read was originally published in Admap January 2016 issue.

This book argues that the advertising industry can only deal with the rapidly changing media landscape and create better campaigns if it both understands its past and rethinks its entrenched habits of thought.

The Anatomy of Humbug picks apart the historical roots of common beliefs about advertising, to suggest a more flexible, creative and effective approach to this field of human communication.

The Anatomy of Humbugby Paul Feldwick is an inspiring and provocative journey...

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