Speed read: How to Buy a Gorilla

John Stapleton

This book, by David Meikle, sets out to answer the question of how to get an audience to really notice your advertising and gives marketers a framework for getting the best out of their agencies and managing the expectations of their procurement teams.

Using case studies, anecdotes and business models, How to Buy a Gorilla by David Meikle illustrates how a brand can find the right agency with the right talent and create the optimal conditions to solve its business problems and achieve advertising that really packs a punch.

How can you get your audience to notice – I mean really notice – and engage with your advertising and how can you make this happen when sometimes the varying priorities of marketers, agencies, and procurement teams are competing? Written by career agency guy David Meikle, and drawing on years of personal...

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