By using his TBD, or Technology, Behaviour and Design, technique, author Paul Armstrong claims to offer a prescriptive guide to choosing the right innovation strategy, and offers viewers warnings about the major pitfalls, such as bias, to avoid along the way.
This book comes from a man who cut his teeth at Myspace. After a stint in the US working for Sony and Activision, he came home to the UK to head up social media for Mindshare. Now he's the driving force behind the future technology advisory consultancy HERE/FORTH.
Central ideas and arguments
Over the summer I excitedly read a...