Speed Read – Advertising mind games
Ian BatesIndicia
This Speed Read was originally published in Admap – July 2012 issue.
Thanks to our changing psychological states, we now react more positively to advertising that forces a strong emotional attachment. In Seducing the Subconscious, Dr Robert Heath explores the effects of advertising on consumers' minds
We're surrounded by advertising everywhere we go, but are we truly aware of the real effect this emotional influence has on us? Throughout Seducing the Subconscious. The Psychology of Emotional Influence in Advertising,Dr Robert Heath uses contemporary...