Speed Read - Tribes: We need you to lead us

This article summarises the key arguments in U.S. author Seth Godin's latest book, "Tribes: We Need You to Lead Us".

Speed Read - Tribes: We Need You to Lead Us

Seth Godin, Piatkus Books (2008) (view on Amazon)


Seth Godin has written a total of twelve books that deal with various trends that are re-shaping the marketing industry, including "Permission Marketing: Turning Strangers Into Friends And Friends Into Customers" and "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World". Having founded Yoyodyne, an interactive direct marketing agency bought by Yahoo in 1998, and become somewhat of a regular of the conference circuit, Godin confidently bills himself as a "bestselling author, entrepreneur...

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